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Marketing and Communications Director

Baltimore MD

The Maryland SPCA (MD SPCA) is seeking an innovative and experienced marketing and communications professional to lead the organization in the areas of marketing, branding, communications and public relations as our next Marketing and Communications Director (MCD).

Founded in 1869, the MD SPCA is one of the nation’s oldest animal welfare organizations. We are an independent, 501 c 3 non-profit organization with no affiliation to the ASPCA. Our mission is to improve the lives of both pets and people in the greater Baltimore region and across the state of Maryland. We do this by delivering innovative programs and services in the areas of education, veterinary services, and humane care. Our team of over 90 staff is joined by a corps of nearly 1000 volunteers. Our work together is driven by the shared values of community, compassion, innovation, integrity and respect.

About you:

What do animals mean to you? Are you a cat or a dog person – or both? Either way, your identification as an animal lover is important to us. People who fit well at the Maryland SPCA have a deep, unwavering commitment to animal welfare. You will join a team of staff and volunteers who understand our vision, contribute to our mission, and thrive on hard work in order to care for and find loving homes for the cats and dogs in our care. Together we work tirelessly in the community to prevent new animals from coming through our doors. Our efforts are based on a deep belief in community, compassion, innovation, integrity and respect.  

You are an enthusiastic, outgoing, and experienced marketing and communications professional with a passion for collaborating with colleagues at all levels in a mission-driven work environment. You will bring an entrepreneurial spirit and a commitment to innovation, creativity and excellence. You possess strong executive leadership qualities and project management skills to lead and inspire your team, your fellow senior management team members, and the Organization as a whole.

Job Summary:

The Marketing and Communications Director (MCD) leads the marketing and communications strategy that brings our mission to life. The MCD is responsible for the planning, development and implementation of the Organization’s marketing, communications, and public relations strategies and activities, both external and internal. The MCD will lead the marketing of MD SPCA programs and services, including creating and implementing an annual marketing plan that achieves organizational goals and drives programmatic and revenue growth. The MCD will assume primary responsibility for ensuring the effective and timely delivery of all marketing and branding initiatives and processes.

This person directs the efforts of the marketing, communications staff (currently two) and coordinates at the strategic and tactical levels with the other functions of the Organization. The MCD keeps the big picture in focus and ties all marketing activity back to organizational goals, particularly driving program impact and revenue generation. Serves as the key point of contact for all major internal and external marketing and communications relationships (eyes, ears, and mouth of the marketing team as a whole). Oversees major marketing campaigns. Chief translator, navigator, and coach to the team. As a member of the executive management team, the MCD will be involved in organization-wide strategic and business planning, evaluation, and professional development initiatives. The position reports to the Executive Director.

Click here for more information on this position.

Please forward your completed employment application and resume to Deidre Carroll, Director of Human Resources, ( along with a cover letter describing why you are a good fit for this position. Incomplete submissions will not be considered. No phone calls please.

Posted August 13, 2019

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