Position Description: (List duties, responsibilities, etc.)
The ideal candidate will be willing to assist with all aspects of the multimedia communications (media & outreach, social media, corporate partners, etc.) for the National Parks Conservation Association (NPCA).
Media & Outreach:
-Assist staff with tracking, formatting and archiving reviews and other media.
-Assist with the development and updating of media lists and other databases, including media, marketing and administrative databases. Other tasks include database creation, data entry and update additions and corrections.
-Monitor conversations and online activity across a variety of social networks and channels.
-Assist in the production of advertisements, press releases, and other promotional materials for media outreach.
-Participate in other collaborative staff projects.
-Provide administrative and clerical support.
-Draft social copy from content in the Daily Clips report.
-Manage calendar of relevant and notable “holidays” (e.g. National Park Week) and assist in drafting or finding related content for social sharing.
-Monitor user comments on our social channels.
-Research and track engagement with celebrities/social influencers.
-Participate in brainstorms as appropriate for social projects.
-Curate content for social campaigns as needed.
-Research prospective corporate partners and marketing contacts; provide key insights on partnership opportunities.
-Participate in brainstorms for prospective partnerships and/or existing partner renewal opportunities.
-Curate social media content for corporate partner marketing campaigns.
-Support development of prospect pipeline by identifying partner brands/opportunities.
-Provide administrative and clerical support for partner projects and meetings.
Qualifications/Requirements (i.e., education, technical skills):
Ideal candidate is an undergraduate (junior or senior) in public relations, marketing, communications, digital communication or other related programs. Ideal candidate will be detail oriented, organized and creative, possess a professional work ethic, and will be enthusiastic to gain new knowledge. Full-time and part-time students are encouraged to apply; we do our best to work with students and their class schedules. Opens a New Window.
Additional qualifications include:
-Strong written and verbal communication, strong editing skills
-Microsoft Office proficiency
-Experience writing professionally or for a school publication preferred
-Familiarity with social media (Twitter, Instagram, Facebook, others) also preferred
-Dependable, flexible and ability to maintain confidentiality
-The ability to work well under pressure and meet deadlines
-Passion for environmental protection a plus
Describe the tangible deliverables (projects, outcomes) that will be achieved:
We expect the intern to gain skills in writing, editing, research, reader service, news judgment, marketing and communications and project management. Employee Status: Part-time 15-20 Hours per week
Work Schedule: 3-4 days/week for 5 hours/day, but can be flexible
Salary (Hourly Rate): Combination of $1,000 (net) stipend and course credit