Media Relations Manager
The Media Relations Manager reports to the Sr. Director of Communications to execute media and communications strategies. They manage AWEA’s media relations activities by maximizing our industry’s coverage by the news media; produces collateral material for public audiences; organizes, promotes, and staffs media events; oversees an effective measurement protocol and produces reports of activities and results in order to demonstrate effectiveness of media outreach efforts. The Manager’s responsibilities will include managing news media relations, generating and distributing content, event management and promotion, and departmental and organizational administration duties.
Breakdown Of Responsibilities
Managing news media relations
- Work closely with Sr. Director of Communications to develop talking points, press materials, and other communications and press materials.
- Coordinate closely with AWEA subject matter experts to translate content into compelling public messages.
- Execute messaging around AWEA board priority issues, including transmission, market reform, carbon, siting and wildlife, tax policy, state RPS, offshore wind regulations.
- Manage public release of the AWEA Annual Market Report, Quarterly Market Reports, and other reports and white papers.
Generating and distributing content
- Manage media monitoring and production of AWEA’s daily clips including supervising any approved contractors. This includes regularly reviewing AWEA’s media monitoring platforms for critical wind energy news and competitor news daily.
- Develop relationships with key energy, environment, and business reporters, directly or by facilitating interviews with other AWEA staff members.
- Track and evaluate media coverage for message pull through and to understand media perspectives and interests; identify need for corrections in stories and corrective briefings.
Event management and promotion
- Reach out to and serve as ongoing liaison to communications officers and spokespeople for member companies and partner organizations. Learn of industry news, obtain their participation in our events and releases, and solicit their help in distributing AWEA’s news.
- Write press releases, blog articles, case studies, executive bylines and other collateral for the media that advance AWEA’s strategic priorities.
Departmental and organizational administration
- Organize press events and conference calls, panel discussions, and other outreach events.
- Pitch the news media on covering our press events and other AWEA conferences and workshops, working with conference staff and AWEA's public relations firm and contractors when available.
- Publicize and help staff AWEA’s annual flagship event, WINDPOWER, annual advocacy event American Wind Week, and other AWEA events as needed.
AWEA is seeking applicants whom reflect and understand our core values: We HEART Wind Energy, The Truth Prevails, Together We Succeed, and Ahead of the Curve. AWEA is a fast-paced, high-energy organization with a very ambitious agenda and a staff that is highly motivated. This job may experience high work demands under tight timelines. Travel to various cities within the U.S. is possible to support several conferences/meetings a year that last anywhere from 2 to 5 days, and travel and events during evening and weekend hours may be needed outside of normal business hours. This position will frequently interact with member companies, staff and outside experts, and various vendors, as well as the news media. Customer service, multi-tasking and detailed-oriented skills are necessary.
- Conduct regular outreach to AWEA member companies and partner organizations to learn their needs and issues and obtain their participation in the above work.
- Join the rest of the department’s staff in carrying out administrative duties, such as: weekly board reports; vendor and intern supervision; timely invoice and expense reporting; and maintaining master calendars and checklists of standard operating procedures.
Qualified applicants may possess any combination of education and experience enabling them to successfully perform the responsibilities of the position. Preferred qualifications are: Bachelor’s degree in related field and 5-7 years of relevant communications industry experience. Agency experience preferred. Existing specialized energy-related communications, policy, media relations, and relationships with national and state energy, environment or business reporters a plus. Must be: proficient with MS Office; self-starter, detail-oriented, proactive, able to multi-task and prioritize; able to adhere to timelines for phone and email responses, project deadlines, and the Associated Press Style Guide; have strong communication skills (both written and verbal), and strong collaborative and organizational skills. A passion for renewable energy and the tenacity for quality, time-sensitive work is a plus.
To apply: Send how you heard about this job, cover letter, salary requirement, start date availability, and resume to email@example.com (use “Media Relations Manager” in subject line) or mail to AWEA, 1501 M Street NW, Suite 900, Washington, DC 20005; Attention: Human Resources.