Senior Press Secretary
At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.
Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.
Scope: The Senior Press Secretary position is an ideal position for a strategic and experienced media-relations expert who inspires collaboration, thinks like an organizer, improves tactics based on results, and is skillful at storytelling from a relational approach. The ideal candidate has experience working with value-driven organizations, and a passion for dismantling white supremacist oppression, racism and colonialism in the fight for a more equitable planet. The Senior Press Secretary is responsible for implementing and coordinating media strategy, with a focus on reimaging safety and inclusion outdoors – demonstrating a deep understanding of how the racial justice and economic justice movements intersect with conservation advocacy. They should also have a solid grasp of Sierra Club’s legacy conservation work, a personal commitment to and knowledge of social justice, and a passion for advancing progressive social change.
Job activities include but are not limited to:
- Under supervision of the Communications Manager, develops, maintains, executes, and measures a communications strategy that supports our conservation goals. Strategic assets may include but are not limited to press releases, fact sheets, talking points, letters to the editor, op-eds, report releases, radio tours, and creative visual assets , with a special focus on supporting local Sierra Club organizers.
- Manages complex, fast-moving, and unexpected communications challenges in an ambiguous environment
- Develops relationships with local, state, regional and national reporters in order to continuously pitch creative, equity-based conservation stories, gain media attention for Sierra Club campaigns, and encourage storytelling amongst specified Sierra Club spokespeople.
- Works cross-functionally with digital strategies staff, campaign strategists, grassroots organizers, volunteers, and legal advocates to craft appropriate and strategic communications content and other materials.
- Creates long-term strategic communications plans, crafts rapid-response media materials, and informs regional strategy with national messaging and priorities.
- Acts as single-point-of-contact for any internal or external speaking, blogging or media requests for the conservation campaign - partnering with appropriate teams to triage, check for alignment to strategy and team priorities and to ensure that positioning and tone is appropriate.
- Develop relationships with communication representatives from Congressional offices and other partner organizations in support of the campaign’s key initiatives.
- Contributes to campaign strategy meetings, and stays current on substantive and political developments in major conservation campaigns by reading latest news, attending meetings, and maintaining contact with relevant sources.
- Performs other duties as assigned.
Seasonal Activities: Heavier seasonal workloads may occur as a result of project deadlines, staff absences and vacancies, and during peak activity periods. May include travel up to 20% of the time.
The successful candidate must have the following skills and experience:
- Equity Analysis and Practice: You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.
- Relationship-building: You are able to build alliances with a diverse group of internal and external stakeholders. You can work well with underserved populations and you can bring in allies across diverse communities
- Mastery of communications strategy: You are proficient at developing mission-driven communications plans to reach target audiences and achieve results. You have a demonstrated track record (3-4 years) with media relations, branding, digital marketing, writing, and web/social media.
- Strategic thinking: You can instinctively spot public engagement opportunities and develop smart and innovative ways to move our conservation issues forward using communications tactics.
- Efficient: You have, or can create, a system for keeping tasks from slipping through the cracks. You are able to juggle competing demands and prioritize without sacrificing quality. You plan backwards to make deadlines and aren’t afraid to ask for help when needed.
- Attention to detail: You notice and fix errors that others might overlook. You acknowledge mistakes and turn them into learning opportunities.
Compensation and Benefits:
The salary range for this position is $75,000 - $85,000.
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