Manager, Marketing & Communications

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

NAMI is seeking a dynamic and creative Manager, Marketing and Communications to play a pivotal role in shaping our outreach efforts. Responsibilities include working with departmental colleagues to create multi-channel marketing and communications strategies in collaboration with the Senior Manager, Marketing and Communications. Additionally, the Manager, Marketing and Communications will play a large role in developing compelling content and creative to promote NAMI’s programs, initiatives, events, and development.

This role works closely with the Senior Manager, Marketing and Communications and the broader Marketing and Communications team to ensure alignment and consistency across initiatives. To ensure alignment with NAMI’s strategic goals, the Manager will help drive key performance indicators (KPIs), offer strategic oversight of marketing and communications initiatives, and recommend adjustments based on performance data to ensure continuous improvement and mission alignment. This position is also responsible for providing support for production and promotion of Hope Starts With Us, NAMI’s popular podcast.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or related field with 3-5 years of work experience
• Cause-related communications, fundraising/development, or agency background preferred; experience in marketing or communications at a non-profit or public health organization is highly desirable
• Ability to maintain flexibility and foster teamwork in a fast-paced, demanding work environment
• Experience using a project management software such as Asana
• Experience measuring and analyzing metrics and KPIs and providing reports
• Demonstrated knowledge in using marketing analytics tools and software. Ability to build customized tracking dashboards, conduct comprehensive marketing analysis, and generate reports
• Creative thinker and self-starter, with ability to work well independently and within a team
• Ability to define and meet deadlines, manage multiple tasks, and ensure quality marketing communications outcomes
• Ability to respond quickly and effectively to challenges, with keen problem-solving skills, and adaptability
• Strong collaboration skills and ability to work across a matrixed organization
• Relies on extensive experience and judgment to plan and accomplish goals
• Organized, detail-oriented, and able to thrive in a fast-paced environment
• Excellent writing and verbal communication skills
• Knowledge of the AP Style Guide with an enthusiasm for applying its principles
• Working knowledge or proficiency with MailChimp or similar email marketing platforms
• Advanced proficiency with Microsoft Office Suite
• Ability to travel up to 10%
• Must pass background check

Salary Range: $68k – $74k

Tagged as: Communications/Social Media/ Development